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We are the strategic growth partners for metals manufacturers navigating technological transformation, sustainability imperatives, and evolving market dynamics.

Manufacturing is experiencing its most significant transformation in over a century. New technologies are reshaping production methods. Environmental regulations are redefining operational requirements. Market dynamics are creating both unprecedented challenges and extraordinary opportunities.
 

At Magnar Metals, we don't just observe this transformation—we help lead it. Through strategic consulting, technology scouting, and comprehensive industry intelligence, we empower manufacturers to not only adapt to change but to pioneer it.

Transforming Manufacturing Through Strategic Vision & Industry Expertise

Steel Mill Worker
Jennifer S. Betts

Find out more and stay up to date on the latest industry news by connecting with and following on LinkedIn:

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Jennifer Betts

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Magnar Metals

Strategic Expertise Across Manufacturing Transformation

Technology Innovation Leadership

We identify, evaluate, and implement breakthrough technologies that transform manufacturing operations. From hydrogen-based steel production to electrochemical processing innovations, we help manufacturers stay ahead of technological disruption.

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Our Expertise:

  • Emerging technology assessment and implementation planning

  • Innovation partnership development and management

  • Technology transfer and licensing facilitation

  • R&D strategy development and execution support

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Sustainability & Carbon Solutions

We transform environmental compliance from an operational burden into a competitive advantage. Our comprehensive approach to carbon management creates value while ensuring compliance with relevant regulations.

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Carbon Strategy Services:

  • Carbon digital passport development and implementation

  • Scope 1, 2 & 3 emissions mapping and reduction strategies

  • Carbon credit development and monetization

  • ESG reporting and stakeholder communication

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Strategic Partnership Development

We build the relationships that drive growth. Through extensive industry networks and deep market knowledge, we connect manufacturers with the technologies, services, and partnerships that accelerate success.

 

Partnership Focus Areas:

  • Equipment manufacturer relationships and sourcing

  • Technology licensing and joint venture development

  • Labor and service provider networks

  • International market entry and expansion

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Industry Thought Leadership

We establish our clients as industry authorities through comprehensive content marketing, strategic communications, and expert positioning that builds credibility and drives business development.

 

Content & Communications:

  • Executive thought leadership development

  • Industry media relations and PR strategies

  • Digital marketing and content creation

  • Professional speaking and event opportunities

Industry Expertise & Strategic Vision

Jennifer Sherman Betts, Founder & Principal

Manufacturing Strategy & Industry Innovation Expert

Jennifer brings nearly two decades of deep operational expertise across the entire metals value chain, from raw materials procurement to finished product manufacturing. Her unique combination of hands-on industry experience and strategic business development positions her as one of the industry's most trusted transformation partners.

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Operational Excellence Background: Jennifer's career encompasses every critical aspect of metals manufacturing, including managing over $1 billion in raw materials procurement at AK Steel Corporation, where she led cost-saving initiatives that resulted in over $12 million in annual savings. Her experience spans secondary aluminum trading at The David J. Joseph Company, where she developed the industry-standard "Secondaries 101 Manual" still used across North America, to business development leadership roles at Argus Media and Flack Global Metals.

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Industry Innovation Leadership: As founder of Magnar Metals since 2016, Jennifer has pioneered the integration of sustainability consulting with traditional metals brokerage, specializing in circular economy solutions that drive both environmental impact and profitability. She simultaneously serves as CEO of ScrapTrader, an innovative e-procurement platform that revolutionizes the efficiency of recycled materials trading.

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Thought Leadership Platform: Jennifer hosts two industry-leading podcasts—"Betts on the Future" and "Metals & Advanced Manufacturing"—and authors "The Marvelous Mrs. Metals" newsletter, reaching over 15,000 industry professionals with strategic insights on manufacturing transformation, sustainability, and emerging technologies.

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Professional Recognition & Education:

  • Executive Education: Harvard Business School Online (Alternative Investments), University of Notre Dame (Leadership Development)

  • Advanced Degrees: MBA from Xavier University, BS in Finance/International Business from Indiana University Kelley School

  • Industry Leadership: Board Member of Recycling Society, Member of Avante Capital Partners Women's Operating Network

  • Professional Associations: Active member and recognized speaker at major manufacturing and recycling industry conferences

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Specializations: Carbon credits and ESG strategy, circular economy business models, metals procurement optimization, international trade and partnerships, technology scouting and implementation, executive positioning, and thought leadership development.

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Jennifer's rare combination of operational depth, strategic vision, and industry media leadership makes her uniquely qualified to guide manufacturers through the complex transformation challenges defining the future of metals manufacturing.

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Advisory Network

Strategic Guidance from Industry Leaders

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Our work is informed by an extensive network of industry advisors, including manufacturing executives, technology innovators, sustainability experts, and investment professionals who provide strategic guidance and market intelligence.

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Advisory Expertise Includes:

  • Steel production and processing operations

  • Advanced manufacturing and automation systems

  • Environmental compliance and carbon management

  • Manufacturing investment and private equity

  • International trade and market development

Recognized Expertise & Professional Standing

Media & Content Leadership

  • The Marvelous Mrs. Metals: Leading industry newsletter with 15,000+ subscribers

  • Betts on the Future Podcast: Strategic conversations with innovation leaders

  • Metals & Advanced Manufacturing Podcast: Technical insights from industry professionals

  • Featured expert in major manufacturing publications and industry reports

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Professional Recognition

  • Regular keynote speaker at major manufacturing conferences

  • Cited expert in industry analysis and market research

  • Advisory relationships with leading manufacturing companies

  • Active member of professional manufacturing associations

Principles That Guide Our Work

Operational Excellence

We bring the same commitment to efficiency, quality, and continuous improvement that we help our clients achieve. Every engagement is designed to deliver measurable results and lasting value.

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Industry Integrity

We maintain the highest professional standards and adhere to the most rigorous ethical practices. Our recommendations are always based on the client's best interests, not vendor relationships or commission structures.

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Innovation Leadership

We stay at the forefront of manufacturing innovation through continuous research, professional development, and direct engagement with technology leaders and industry pioneers.

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Sustainable Impact

We believe that profitable operations and environmental responsibility are not only compatible but mutually reinforcing. Our strategies create economic value while advancing sustainability goals.

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Collaborative Partnership

We work as extensions of our clients' teams, not external consultants. Our success is measured by our clients' achievements and the long-term competitive advantages they gain.

Building the Future: Introducing Solstice Steel

Beyond our consulting practice, we are pioneering the next generation of steel manufacturing through Solstice Steel, a revolutionary approach to carbon-neutral steel production that challenges fundamental assumptions about how the industry should operate.

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The Vision: While others focus on incrementally improving century-old production methods, Solstice Steel represents a complete reimagining of the steel manufacturing process. Our breakthrough technology eliminates carbon emissions while maintaining the quality, strength, and economics that modern industry demands.

 

More than Technology: Solstice Steel isn't just about cleaner production. It's about creating new opportunities, partnerships, and business models that traditional steel companies simply cannot offer. We're building an ecosystem that benefits manufacturers, communities, and the environment.

 

Early Partnership Opportunities: We're selectively partnering with forward-thinking manufacturers, technology providers, and investors who share our vision for transforming the steel industry. Join our innovation network to explore partnership possibilities.

Your Success Is Our Success

Manufacturing transformation requires more than strategic advice—it demands deep industry knowledge, proven implementation experience, and unwavering commitment to client success. We bring all three to every engagement.

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What Sets Us Apart:

  • Industry Specialization: Exclusive focus on metals manufacturing and related sectors

  • Operational Experience: Real-world manufacturing and business development expertise

  • Technology Networks: Direct relationships with innovation leaders and emerging technology companies

  • Market Intelligence: Comprehensive industry analysis through our content platform and professional networks

  • Results Focus: Success measured by quantifiable business outcomes and competitive advantages

 

Our Promise: We commit to delivering strategic guidance that creates lasting competitive advantages, drives measurable growth, and positions our clients as leaders in the evolving manufacturing landscape.

Ready to Transform Your Manufacturing Business?

The manufacturing industry is evolving rapidly. Companies that act strategically today will capture competitive advantages while those that wait face increasing challenges from technological disruption, regulatory requirements, and market transformation.

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Start Your Transformation

Complimentary Strategy Session:

  • Assess your current position and strategic opportunities

  • Identify immediate improvements and growth potential

  • Explore relevant technology and partnership opportunities

  • Outline potential approaches and expected outcomes

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Connect With Our Team

Direct Contact:

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Explore Our Intelligence Platform

Industry Insights & Analysis:

Frequently Asked Questions

What makes Magnar Metals different from other consulting firms?

We specialize exclusively in metals manufacturing with deep operational expertise and extensive industry relationships. Our team combines strategic consulting with hands-on manufacturing experience, and we maintain the industry's leading content platform for comprehensive market intelligence.

 

Do you work with companies of all sizes?

Yes, we serve manufacturers from emerging technology startups to Fortune 500 companies. Our approach scales based on company size, resources, and strategic objectives. We customize our methodology to deliver maximum value regardless of organization size.

 

How do you stay current with industry developments?

Through our content platform (newsletter and podcasts), direct relationships with technology innovators, active participation in industry associations, and ongoing client engagements across diverse manufacturing sectors. This provides real-time market intelligence and trend identification.

 

What geographic markets do you serve?

Our primary focus is on North America, with a select number of international projects, particularly in US-Europe technology partnerships and market entry initiatives. We have established relationships and expertise in key manufacturing regions globally.

 

How do you measure consulting success?

Success is measured through quantifiable business outcomes, including revenue growth, cost reduction, successful partnership development, regulatory compliance achievement, and enhanced competitive positioning. We establish clear success metrics at the initiation of engagement.

 

Do you provide ongoing support after project completion?

Yes, we offer various ongoing support options, including quarterly strategic reviews, annual planning sessions, performance monitoring, and advisory retainer arrangements. Many clients maintain long-term relationships for continuous strategic guidance.

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