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Exploring Marketing Strategies in the Metals Industry with Marissa Watkins

Jennifer Betts interviews Marissa Watkins, a talented and experienced marketing professional in the recycling industry. Marissa shares her journey from starting at the front desk at United Metals to becoming the head of digital marketing at Recycled Media. The discussion highlights the importance of having a strong online presence, utilizing Google and social media, and encouraging employee participation in content creation. Learn key insights and actionable steps to elevate your marketing game in the metals recycling industry.

00:00 Introduction to Betts on the Future
00:21 Meet Marissa Watkins: A Journey in Recycling
01:07 Marissa's Early Career and Return to Recycling
01:50 The Power of Digital Marketing in Recycling
07:18 Building an Online Presence: Tips and Insights
09:50 Challenges and Opportunities in the Industry
19:33 The Importance of Employee Engagement
28:14 Final Thoughts and Farewell